Founded by two friends, three thousand miles apart.
It all started with a friendship. Marc and Sebastian met as teenagers playing football, bonding over a love for sports, shared ambitions, and good fun.
Years later, Marc moved to Hong Kong to join his family’s business there. Marc knew the merchandising industry inside and out — and saw how challenging it can be to work with middlemen, agencies, and limited direct customer contact. He knew what brands really need: a reliable partner who keeps everything running smoothly from start to finish.
When Sebastian moved to Hong Kong to write his Bachelor's Thesis, he was captivated by Hong Kong’s creative vibrancy and limitless opportunities. His love for aesthetics, design, and functional products only grew stronger there.
Marc and Sebastian decided it was time to start a merchandising business of their own, with a simple goal: Give customers exactly what they order, at top quality, with no surprises.
In 2013, they founded fresh id — today a creative agency with offices in Hong Kong, Nuremberg, Berlin, and London that specializes in branded merchandise, packaging, and POS solutions.
With expertise in design, product development, supply chain management, and quality control, fresh id acts as an extension of your team in Asia and Europe.